good advertising ideas which will definitely work

1. The Yellow Pages.
Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest printed yellow page ad you can afford; the more visibility the better.  As a more modern alternative consider the online version.
2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Direct mail.

read more here.

advertising-posters-with-clever-ideas 

 http://trak.in/tags/business/2011/05/12/creativity-indian-advertisement-idea-zoozoos-dairy-milk-havells/

http://webdesignledger.com/inspiration/30-funny-print-ads-thatll-make-you-laugh 

http://www.marketingwarzone.com/businessadvertisingideas 

http://www.smalltownmarketing.com/101_marketing_ideas.html 
 

 : If you research your eco-system and then plan your promotional activities your costs will come down. Find out who can be influencers for your service and focus the touch points around them. Find out your moments of truths - it just needs to be identified.

For e.g. Lots of CIOs visit Bangalore in search of software and they stay at the Leela Palace. Wipro decided to tie up with the Hotel, and target the 200 or 300 odd companies. Each of these guests are offered a card with 2 complimentary drinks at the library bar at the Leela, a business card of Wipro, and a booklet of services offered by Wipro. We found this to be hugely effective , share of mind went up considerably Leela provides us the data of who used the library bar card and how many people availed the offer etc.

We also did a similar activity with British Airways and Delta airways business class passengers, we have placed what is called a Magic Box - a small puzzle in their business class lounge, they can complete the puzzle and mail it to us and winners get a gift. This way we are targeting all the Platinum and Gold card holders, premium customers who travel often and who are our target audience.

These kind of activities and concepts can only be developed by the company, as you know your business and your customers well and not the advertising agency.